Thursday, July 24, 2008

The Skin Trade

Every once in a while I get to vicariously live the good life. And that's what I did recently when I received an invite to Pevonia Botanica's luxury eco-retreat to launch the brand's products. This is an elite spa line that offers over 150 specialized home care products and more than 100 professional in-spa treatments at locations worldwide. The idea? To provide effective skincare solutions for both women and men.

By now you know that eco-friendly has become the buzz word in beauty with many brands jumping on the bandwagon. Botanica's spa collection is on that wave length with paraben, alcohol, lanolin, mineral oil and PABA-free ingredients plus stuff that's good for the skin. OK so a lot of brands make claims, but to actually be present to witness a demonstration is another story. Instead of the usual press hard sell, I and the other beauty editors who attended the event got to see first-hand the efficacy of Pevonia's latest offerings. Spread out on massage tables were four lucky volunteers Рnot pros just real people that offered to be guinea pigs for the various treatments. Personally, I loved the sybaritic delights of the Tropicale De-Aging Body System as I gazed longingly at the prone figure of a woman reaping the benefits of a (delicious smelling) papaya-pineapple cr̬me fraiche body wrap and de-aging saltmousse massage, but I have to admit, the guy being pampered with an Age-Defying Caviar Balm Рhis first ever facial experience Рlooked as if he achieved a state of nirvana.

I'm not going to go into all the details of the products in the collection, but I will say that I was impressed by the (granted, immediate) results that I witnessed and I only wish that my skin looked half as refreshed.

All in all, this was a smart presentation from a pr standpoint, as the setting, a plant-filled rooftop terrace overlooking the Hudson River, open smoothie bar and healthy lunch buffet that reinforced the "good-for-you" lifestyle worked its magic on me, not to mention the goody bag filled with loot which I'm eager to try, unfortunately sans masseuse or facialist to actually do the pampering. Oh well, you can't have it all.

If you're interested in finding out more info on the spa locations/products, visit www.pevonia.com or call 1-800-PEVONIA.

That's all for now, next up, a fancy schmancy press luncheon. C&C.

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