Friday, March 5, 2010
Fashion Week Perks, or why it pays to be an editor.
Guess what? It’s not all about the runway shows folks. No siree, editors and press get invites to off site venues for some (much appreciated) pampering and other goodies. Here are some of the fashion week perks that I took advantage of. My week got off to a great start with a door to door car service from Mercedes-Benz to Robert Verdi’s exclusive Luxe Laboratory. You probably all know top stylist Robert Verdi from his hit show on LOGO. Anyhow, The loft setting, decorated with various designer products from the furniture to the accessories was gorgeous, the lunch delicious (OK more healthy than tasty), but the best part were the manicures, make-up, blowouts and the personalized products, I got to design and custom order my very own pair of Vans sneakers, Land’s End boat tote check out the exclusive shapewear from sponsor ShaToBu, Pick out a nail polish from newcomers Ginger+Liz, take home samples from Phyto hair care company and order a pair of the coolest jeans from Rock & Republic. To top it off, everyone received a huge canvas tote filled to the brim with great stuff – AND WE LOVE STUFF! Another nice break during fashion week came courtesy of LA based leading private sale site HauteLook who hosted an editor’s lounge at the Bryant Park Hotel. Here, I sampled the snacks, got my make-up redone (at this stage, nothing really helps) with products from Jouer cosmetics and got a lovely gift bag from Exhale Spa. Every day, guests of the lounge were also able to win a variety of giveaways that represented the range of brands found on HauteLook. Did I win anything? Yeah right, that will be the day. Towards the end of the week I headed over to the Daily Spa for a much needed break. And I wasn’t the only editor that felt that way as the townhouse was packed. The crush was worth it as I sampled fantastic cappuccinos and cupcakes (gotta keep the strength up), had a manicure and just chilled. If I had booked in advance I woulda, coulda, shoulda had a massage, but by the end of a week of shows, I’m brain dead. That’s it for fall/winter 2010 Fashion Week and the shows in the Bryant Park tents. Next September the circus moves to Lincoln Center. Happy shopping, until next time, C&C.