C&C in Zingara!It is always interesting to note that a family-owned company such as Lia Sophia, who positions itself as “the global leader in direct sales fashion jewelry”, sold to consumers through an international network of independent saleswomen -“CEO’s of their own businesses”, as it were - serves up high-quality, fashion-forward baubles, bangles and beads, seemingly fit for movie stars and high rollers - .within the pages of its seasonal catalogs, and higher-end Red Carpet Collection, all at affordable, down-to-earth price points.
For this editor-at-large, in particular, thinking about the jewels that Lia Sophia showed during this season’s edition of Fashion Week, everything was right on point. Going with the “Fashion Gets Fun Again” theme, offerings from the Spring, Summer catalog (200 new pieces here), pop up across eleven style breakouts, including themes such as “Fresh Picked”, “Culture Club”, “The Layered Look”, “How Sweet It Is”, “Modern Summer” and “Make Me Blush”. Each story makes its own statement for big and bold or scaled-back statement pieces, rendered in a wide range of neon bright accents or rich jewel tones; in single pieces or multiples that are always easily wearable and mix-and-match. For those who like to wear their jewelry all layered up, there are neat ensembles and sets, most of which appear perfectly suited for a broad mix of jewelry lovers, no matter if the customer is classical or hyper-trendy.
Summer Lovin' in Lia Sophia!
Photo Credit: M. McKenzie
On the other side of the coin is the sexy and offbeat Zingara Red Carpet line, which, according to the catalog’s liner notes, showcases “a mix of Bohemian Exoticism and Jet-Set Luxe”. Inspired by chic destinations around the world, Zingara features richest colors, ornate designs and exceptional detailing. Highlights here: Sari bracelets, to wear alone or stacked up the arm; each priced at $250, in clear-cut crystals with a variety of colored resins and enamels, worked in matte gold, or antique gold and silver; the array of ab fab Electra Necklaces, worked up in clear cut crystals with antique silver ($500), in clear cut crystals and teal resin with matte silver or tangerine resin in matte gold (each $450). Ditto for the Agape Cuff Bracelet, with clear cut crystals and tangerine resin in matte gold ($300), Mirela Rings in clear cut crystals, embellished in various resins and antique silver or gold ($175-$200), Cosima, Fortuna and Alexia Earrings in mixes of clear cut crystals, matte silver, antique gold and the like ($100-$150). Obviously, Lia Sophia knows and understands what its customers want and love when it comes to jewelry. The same appears to be true for how the company knows and understands what editors and celebrities want and love, especially during Fashion Week; i.e., a comfy place to hang out, grab a snack, have a drink, and look at some pretty nice gems.
Around the Neck and Off the Wrist, Zingara!
Photo Credit: M. McKenzie
Well done, Lia Sophia, well done. ADWB, C&C’s editor-at-large