Sunday, April 29, 2012

A Breath of Fresh Air


Most fashionistas would kill to get an invite to the couture shows or at least front row seats during fashion week. Me, not so much! When it was announced that Canadian retailer JOE FRESH was opening his flagship store on Fifth Avenue and would hold a press preview party the night before, I pulled every string I could think of to get an invite. Why was I so eager to attend? Simply because I love Joe Fresh’s merchandise, the affordable prices, and the fabulous friendly sales staff who make shopping a pleasure... unlike some other retailers I could name.

Now to the nitty gritty. The two story boutique is easy to navigate (believe me, with the hordes of press at the party that’s saying something), the spring collection is dreamy and worth checking out every week as fresh new stuff keeps coming and there’s also a nicely priced makeup collection to boot on the second floor. Here’s the thing. Once you’ve figured out your size there’s no reason to waste time in the dressing room since any time spent away from the merchandise could easily mean that whatever you didn’t take with you will probably be gone in five minutes. For example I spotted a terrific beige shirtwaist dress (yes they were hot in the ‘50’s) that I loved and should have nabbed at the event and didn’t since I latched onto a blue/brown striped knit tank dress and white (very Courreges) top instead. Long story short, when I went back the next day they were almost completely sold out. Thanks to a darling sales girl who scoured the stock room I was able to get the last one. My point is this, if you find something that grabs your eye don’t hesitate, buy it! That goes for the men also. Joe Fresh offers some hip, cool merch as well as great basic pieces so all ages can find stuff. 

Freshen Up!

Thanks to Kacper Ksieski @ Joe Fresh for the Photo

What I’d recommend you spend your pennies on now are the wonderful striped tops, the skinny white jeans, and the blue/white striped canvas flats. Since I already own a couple of pairs of Joe’s shoes I can vouch for the fit and comfort. I wear my bone patent kitten heeled pumps with a vintage ‘60s couture Chanel suit. That’s my idea of crap and couture. Price is irrelevant if you have style, and if you don’t, then I can’t help you.

While I adore the flagship store my heart lies with the boutique at 1055 Madison Avenue and 80th street. I’ll probably run into you there. Go online and post your comments @JoeFreshMadison. And be sure to check the brand out on the web at www.joefresh.com. Happy shopping!

Crap and Couture, Notes From the Back Row